Music publishers are looking for new ways to pay online – Music – Labels – Internet
January 12, 2009 – 10:00 pmQuartet’s largest music publishers, the world is considering the possibility of establishing a new Internet videoservisa, which will compete with YouTube, said the newspaper Financial Times.
Among other options for saving the music market in a sharp drop in demand for CDs studied partnership with Hulu videoservisom and the creation of a paid premium add-ons on YouTube.
year ago meydzhory discovered YouTube as a new way of weaning honest money from the population. The resource required to pay a percentage of advertising revenues and a fraction cents for each music video, the right to belong to the contracting label. According to Universal Music, the company earned on YouTube tens of millions of dollars.
administration YouTube recently raised the revolt and put an meydzhorov – Warner Music – conditions that the corporation was unable to take, considering that the artists deserve a more reliable reward. Publisher threatened to remove from the site of a music video, if the Video does not go back down.
At the same time, representatives of two meydzhorov (what, the source does not report) negotiating with the site Hulu. If they succeed, all content related to these publishers, will be transferred from YouTube. If it does it is decided to create a new Video, video from YouTube will not be removed because the resource can agree to the introduction of paid premium service with commercials broadcast in high definition.
estimates company Screen Digest, in 2008-m Hulu and YouTube to work on advertising $70 million and $100 million, respectively, but in the next year, Hulu catches YouTube on this indicator.
Revenue from digital music sales continue to grow . Thus, a corporation Warner reported that demand for music online in 2008 grew by 39% ($639 million of revenue, or 18% of total sales). At EMI annual revenue from digital sales increased by 29% to 166 million pounds. At Universal, it rose by 33%.
Prepared based on Financial Times.
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