Software news, softwarenews

In advertising chips connected Tomb Raider, Resident Evil 4 and Silent Hill

The new advertising Pringles potato chips are used scenery and characters from multiple popular game series. First, the interface elements clearly borrowed from Resident Evil 4. Secondly, the environment itself is very similar to the dusty scenery of Silent Hill. Thirdly, in the final roll hero meets with Lara Croft from Tomb Raider. Interestingly, the advertisers do not link the product with the above attractions directly. Instead, they only hinted at these projects. Probably, therefore, they wanted to reach out to teenagers.

note that today, video games have long been a testing ground for advertising various products. They are used for product-placement or posting ads. Big breakthrough in this direction was taken with the advent of high-speed networking technologies. On television, the game has also long been used to promote certain products. For example, the same Lara Croft co-starred in advertising a soft drink.

• www.destructoid.com